On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).
HOW to do on-page SEO?
Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page success factors and techniques.
WHY should you work on the on-page SEO?
Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic.
Unlike off-page SEO, on-page SEO is fully under your control.
WHEN should you do on-page SEO?
Some things require a one-time setup when starting with the website (e.g. page structure, HTTPS, website speed optimization), other activities are needed every once in a while – you need to take on-page optimization into account every time you publish a new blog post.
On-page SEO should be be done even if you rank #1 in the search results because SEO is an ongoing process.
WHO should be doing on-page SEO?
Any website owner, blogger, online marketer or SEO specialist. In fact, anyone trying to rank a website in search engines.
read more: https://mangools.com/blog/on-page-seo/
Although most on-page SEO guides do not deal with keyword research, it is an essential step when creating new content. So it deserves some space here.
Why is keyword research important? It helps you to:
- find new topic ideas
- find phrases that are popular, relevant and easy to rank
- understand what people are interested in
The last point is especially important when it comes to on-page optimization.
Keyword research will tell you what people are searching for (and how many of them). It also helps you to see what exact questions they have and what phrases they use to find the answers.
Based on these insights, you can start creating content that will be perfectly tailored for your visitors, and both Google and your visitors will love it.
As Google has evolved over the years, so did keyword research. Today, the focus lies on these things:
- Quality content – keyword research (and SEO in general) won’t help you if your content sucks, great content should be your #1 priority
- Topical keyword research – keyword research is no longer only about finding one focus keyword, it is also about understanding the whole topic and its related terms and subtopics
- Search intent – search volume and keyword difficulty are not the only things to focus on when looking for the keywords, be careful about the intent behind the query too
read more: https://mangools.com/blog/on-page-seo/