While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
Off-page SEO factors:
The number and quality of backlinks you have to your site is undoubtedly the biggest factor of off-page SEO. The more sites linking to your content, the more domain authority Google grants your site, boosting your ranking. This has led marketers to try questionable paid link-building tactics, but there are several organic approaches you can take that produce effective results, such as guest blogging, being featured in industry trade publications, and seeking out contacts in the industry who’d be happy to share your content.
Measured on a scale from 1-100, your domain authority is a number given to you by search engines to determine the strength of your website. Think of it as a grade, essentially. Websites with a higher domain authority receive preference in the search results, while websites with a lower domain authority are more likely to rank near the bottom. Domain authority is measured by a few different factors, including how long you’ve had your domain name (the longer the better), the history of the domain name, the number of backlinks, and the number of 404 pages. By ensuring you have a technically sound website that follows the SEO best practices, you can maximize your domain authority and improve your ranking.
While page ranking isn’t tied directly to the interactions on a social media post, social posts that generate a lot of clicks will certainly help boost traffic to the site and generate a ton of link shares. Content that’s shared on Google+ is also indexed immediately, helping in that regard.
On-page and off-page SEO work together to improve search engine rankings. By working on what you can control today—producing quality content that is supported by high-quality on-page SEO—you’ll be well on your way to earning backlinks, improving your domain authority, and controlling your off-page SEO.